Search Engine Optimization (SEO), Search Engine Tips, Search Engine News

After you have followed the steps in this guide and attained a high ranking in the search engines, you will soon have a large amount of traffic flow to your site. Now is the time to sell, sell, sell! But the products and services that you offer on your website aren't the only avenues to profit available to you. Your website traffic itself can be an excellent source of revenue. You can use your site to: · Sell banner or text ads to other businesses. · Sell advertising in a newsletter or Ezine. · Earn commissions through affiliate links and banners. An excellent way to maximize the cash earnings from your website is to sign up with Fastclick . They have lots of options for displaying high-paying ads on your site, including leaderboards, banners, popunders, and several other types of ads. And best of all, Fastclick pays you, the publisher, 65% of the fees paid by the advertisers. You can't lose with this one! A new advertising vehicle that works very well for sites with lots of co

SEO, or Search Engine Optimization, is one of the most highly talked about topics between Webmasters and marketers. It is probably also the single topic that more webmasters obsess over than any other (in terms of their website anyway!). However, while SEO can be an excellent resource for targeted traffic, all website owners should concentrate their efforts on more than trying to squeeze one more percent out of keyword density, or beg one more PR5 link from an authoritative site. As well as sapping energy, causing breakdowns in family relationships, and being responsible for the onset of male pattern baldness it also causes us to lose sight of our ultimate goal. You Mean There’s More To Online Life Than SEO? The ultimate goal for the vast majority of websites is to either make money or promote a service that makes money. How the site goes about it is entirely up to the Webmaster. Whether you choose to make money through affiliate links, PPC advertising, product sales, dropshipping, o

As e-marketers strive to make it to the top of the search engine optimization heap beware of the fraudsters and charlatans who might promise you the world and end up putting you on a blacklist. According to Mark Hochhaus, McCleary, WA-based co-owner of Technet Internet Marketing, “The old adage, ‘If it sounds too good to be true,’ applies to SEO (search engine optimization). There are many companies that will promise top results using less than ethical methods including slick salesmen that will convince you that all the top sites cheat the search engines to stay on top…. “Don’t be fooled by such hype,” Hochhaus continues. “These are short term solutions that can lead to a permanent ban in the top engines. Once you are banned in Google, Yahoo, MSB or ASK, you may as well dump your site and start over. If you are looking for long-term success on the Internet, don’t cheat the search engines.” The things you shouldn’t do while attempting to boost your search engine ranking, Keyword stuf

- Does your website have a links/resources page? - Do you exchange reciprocal with other websites to help boost your targeted traffic and search engine rankings? - Do you believe that a relevant, yet comprehensive resources page provides tangible benefits to your site's visitors? If you answered " yes " to one or more of these questions, then you should consider adding an inexpensive (or free!) Yahoo-style Directory to your website. A quality Directory script will add an air of professionalism to your website and provide valuable content for your users. A quality Directory script: * Gives your website a professional "look and feel". You can eliminate those bloated, unattractive links pages that might brand your site as a "link farm". * Allows your visitors to search for sites of interest in your directory using keywords. * Allows you to display banner ads on your Directory pages (including the search results pages). With the best scripts, the

Search engine optimization is a hot marketing technique right now, and companies are utilizing different approaches to ensure that their sites are the ones getting the top results on the major search engines like Google and Yahoo. Many e-commerce sites believe that they are already appropriately search engine optimized and do not need to take further action. The engines are indexing the individual product pages, and those pages are appearing at the top of the results lists, so many sites do not expand upon their SEO efforts. The problem is that these sites are likely missing out on an entire category of shoppers. Take, for example, Amazon.com, a major e-commerce player that has a great SEO strategy in place on its site. One of the thousands of products that Amazon sells is the well-known business book The Seven Habits of Highly Effective People by Stephen R. Covey. A Google search for the book’s title (with the number seven spelled out or written as a numeral) or even for “seven habit

IN EARLY NOVEMBER, I SPOKE at an Ad:Tech NY panel entitled "Planning and Execution of Search Engine Marketing Projects." Outlined in my presentation were some common challenges that I have frequently encountered from the clientside perspective, the Web design agency perspective and from the search firm perspective. In no particular order, here are elements I've found to be recurring obstacles in the quest for high search performance on Fortune 1000 level Web sites: 1) Integrating search as a business or technical requirement. Setting up search as a business and technical requirement removes 90 percent of the headaches experienced when integrating in the middle or end of the development process. Good designers and developers are experts at solving problems, and even if they don't have a lot of search experience, they can often solve these issues when given the opportunity. If you've started in the middle or end of a design project, performance will ultimate

Many people think of search engines and directories as the same thing. In reality there is a big difference between them. While the difference between them is pretty much un-noticeable to a person who is searching the web, understanding the difference is critical to getting your site displayed highly in the search results. A directory is a searchable database of web pages that are reviewed, selected, and categorized by humans. A search engine "crawls the web" by following links from web page to web page and website to website. You don't even have to submit your site to a search engine in order for it to "find" your site and place it in the index for searching. Yahoo is the most well known directory on the web. Yahoo searches provide a major source of traffic (visitors) to a website. Submitting your site directly to Yahoo is an option, but for a commercial site there is a $299 fee just for having Yahoo evaluate your site quickly and give you a yes or no answer.

Saint George, UT - Starting an online business has never been harder, but today www.seoguidelite.com has a given anyone with the desire to earn money online an edge over their competition and they have made it free! The search engines account for the majority of most websites' traffic, so tapping into free knowledge and experience has many SEO firms up in arms. Just like surreptitious magicians, professional search engine optimization and website marketing experts guard their best kept secrets and implement them at great expense for serious website owners. Large shopping sites, law firms, and a myriad of website genres willingly shell out large sums of cash to anyone that can promise them the best results online, but where does that leave the little guys? "My SEO Guide", a division of Omni Business Solutions, Inc., has made it possible for beginner webmasters, home based businesses, and those that just refuse to pay extortionate pricing for professional optimization,

Microsoft, Google and Yahoo have agreed to work together on SiteMaps, the webmaster search engine optimization specification developed by Google. In a rare show of solidarity, the three fiercely competitive web portals announced SiteMaps.org, a page where the latest version of the spec, and instructions for adhering to it, can be found. SiteMaps was created by Google about 18 months ago and released under a Creative Commons license. The version announced yesterday is numbered v0.9, indicating it's not quite done yet. That said, Yahoo and Microsoft supporting it indicates adoption has been broad, as webmasters around the internet seek to improve their Google ranking. SiteMaps itself does not automatically give your pages a higher ranking. Rather, it tells search engine crawlers what pages you have available for indexing and how frequently they are updated. In that regard, SiteMaps is much like the inverse of robots.txt, the much older standard for telling search engines and ot

FFAs are basically web pages where anyone can submit the URL for his website for free (hence the term Free-For-All). The web is home to thousands upon thousands of FFA pages. FFAs may sound like a great way to get lots of free traffic to your site, but you should avoid these pages at all cost. Why? Several reasons: 1. They are almost useless as a source of traffic. Very few people searching for a topic on the web will use an FFA page. Instead they will use a search engine or directory. Think about it for a moment. Where do you go when you want to find something on the web? If you're like most web surfers, you use Google, Yahoo, MSN Search, AOL Search, etc. FFA pages are usually just a long list of unrelated and unorganized URLs which makes finding what you're looking for virtually impossible. 2. Most FFA pages require you to register with your email address before you are allowed to add your link. The owners of the pages then use the email address that you registered with

Google places a very strong emphasis on the quality and relevancy of their search results. As the undisputed leader in the world of search engines, they know that in order to stay on top they must make sure that their users are satisfied with the quality of the search results provided. To that end, they do not take kindly to several techniques used by many webmasters and Search Engine Optimization (SEO) experts. These techniques can and will get a site banned from Google or at the very least result in a Page Rank (PR) penalty. (PR will be discussed in more detail later.) A list of the most common (and dangerous) techniques is below: Submitting multiple URLs for the same site - An example would be submitting mysite.com and mysite.com/index.html to their database, thereby essentially trying to get two search results for the same page. Cloaking - Cloaking is having two separate pages, one optimized for the search engines and a different one optimized for the viewer. In other words the

Search engine optimization (SEO) is the strategy of using techniques to try to improve the rank a website has among search engine listings. Longtime marketers know that techniques of SEO must adapt to structures of the popular search engines. There are many methods of SEO that can be used effectively to make money online. Although most SEO strategy can be done online, some is done offline, like adding URLs to direct mail pieces to drive traffic to sites. Mailing postcards to prospects to advertise an online opportunity, via website URL, can be a very effective marketing effort, as it combines traditional marketing by mail to more advanced internet marketing. Likewise, distributing flyers can be very effective, particularly in urban areas. These are offline methods of traffic-generating which can create traffic, which is one element the search engines are eyeing. The search engines keep track of a lot of other elements related to your website which tell them, “This is a site of inter

The search engine world never rests. As online marketing professionals discover new ways to obtain top rankings the algorithms evolve right along side. There are two primary reasons behind the updating of ranking algorithms. To increase the quality and relevancy of the results, and to decrease the many page of online spam. As the algorithms are updated, new ways to affect the results are discovered, and the algorithm must then be again adjusted. This is a cycle that has been around since the early days of search, and one that won't be going away any time soon. A lot has changed over the years, and the future is sure to also deliver its plethora of surprises, but there are three main factors that will always have some level of impact on your search results. SEO, Content and Links Some people say that the world of search engine optimization is over and that the entire basis behind successful rankings lies in the power of incoming links. While incoming links do play a significant ro

According to research compiled by search engine optimization expert Mike Banks Valentine, Google drives 74% of traffic to most websites - talk about domination! That's why it's amazing to me that people still attempt to try and trick Google by using questionable and dishonest search engine optimization techniques to achieve higher rankings. Want to avoid getting banned by Google? Just follow the following 6 tips: 1. Stay Away From Link Farms: A link farm is any group of web pages that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a search engine (sometimes called spamdexing). Joining a link farm will illegally generate hundreds or even thousands of back links to your website in a very short period of time. Also, When submitting your site to web directories, be careful you don't "red flag" Google by adding to