Search Engine Optimisation: The Pitfalls
Search engine positioning is a competitive task, and there are certain essential techniques that are required to achieve a good listing. But some of these techniques cross the line between the search engines' good practice guidelines and unfair tricks. The search engines are under no obligation to reveal their listing criteria, and in the main they maintain a significant level of secrecy. Why All the Secrecy? The search engine companies play their cards very close to their chests. They can't be blamed for this - they're trying to level the playing field and give their customers the most relevant search results they can. To that end they need to protect themselves against "spammers" - site operators who are looking for any hit, relevant or not. It has to be said that the worst offenders here are still so-called adult sites. Most sites containing potentially offensive material now act fairly responsibly, but there are still a few who make everyone's life diff