Thursday, June 04, 2009

Black Hat SEO You Might Be Using That Can Lower Your Ranking

Sometimes people vanish out of the Google index and don't know why. Usually, they come to an search engine optimization (SEO) company like ours when they want to find out. Over the past few years, we have discovered several common inadvertent (or advertant "worked at the time) "black hat" techniques that tripped people up in the search engines.

What is "black hat SEO? For the uninitiated, "black hat" refers to practices that are designed to get rankings in the search engines by using unapproved or unethical methods. The usual goal of this type of optimization is to get high rankings for popular search terms, then monetize the traffic that comes in, regardless of the site's relevance. In the early days of search engines, it was common for webmasters to trick people by placing irrelevant sites into search engine results. Many of the sites presented had adult themes which were not requested by the user. Part of Google's early credibility came from the fact that it presented results that were relevant and screened for such content.

This list is by no means exhaustive, but here are some obvious black hat techniques:

Doorway pages. This one is an oldie but a goodie. Every once in awhile we still see a series of small dots at the bottom of a page that are linked to little pages with keyword stuffed content. These little pages forward back to landing pages on your site. This technique has been out of favor for several years.

Keyword stuffing. Also a classic. Once upon a time, people would repeat the name "Britney Spears" several thousand times at the bottom of a website. (As a testament to the popularity of Ms. Spears, she is still a top search term 10 years later.) People also repeat the same keywords in content to the extent that it is obviously meant for search engines.

Auto-generated content. There are quite a few programs that will scramble or "spin" content from scraped sources or sample paragraphs. This "spun" content then gets placed on hundreds of web pages. There is no substitute for original content. Search engines do not want to waste bandwidth indexing bad sites, so they have an incentive to remove your site from the index if you have a series of sentences with no logical grammatical flow.

Cloaking. Does your website present different content to a search engine than you present to a viewer? If so, you may be guilty of cloaking. Search engines consider this to be a "trick" so you can get penalized if you get caught. It is possible to get tripped up in this penalty if you are making adjustments for browser usability, so be careful.

Hidden text. There are different ways of hiding text. One is to use coding tricks to make the text visible to the search engine but completely invisible on the page. This can be done with "noscript" or "noframes" tags, CSS, and other source code machinations that make the text infinitely tiny or "miles away" from the page content. Alternatively, you can make the text color the same color as the background. Search engines are good at detecting this, even if the colors are not exact. Honest site owners can get filtered for hidden text if their content is too close to the color of the background.

Here are some SEO practices that can get you in trouble:

Link Exchanges (or reciprocation). If you have had a website for any amount of time, you probably get poorly written link exchange emails. There is no point in answering them, as they are automated. This is a practice that went from white hat to grey hat to black hat. It probably won't get you banned, but you won't get any value from the links, which is just as bad when you're buying them.

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Sunday, September 28, 2008

Simple SEO Tips To Increase Search Engine Ranking

Though there are many controversies going on with respect to Page Rank, many of us are interested in increasing the page rank of our website. Tell me who doesn´t want a good PR for his site? It´s a dream to every one of us to increase the Page Rank of the website from 0 to 5.
Let me point out some of the important measures to be taken by the website owner in attaining a decent Page Rank 5. These Search Engine Optimization tips not only help in increasing the PR but also skyrocket your SERPs.
1. Least Competition:
As a budding webmaster, you should first concentrate on the least competitive keywords. Later on, you can shift to the average and high competitive keywords. Identify your keyword competition by putting the keyword in inverted commas " " . This will exactly determine your keyword competition in your favorite search engine.
2. Search For Relevancy:
After preparing the site using the least competitive keywords, search for relevant keywords that exist in your niche. Prepare a list of them using a keyword research tool like Keyword Elite.
3. On Page SEO:
After developing the site, make sure that the site is search engine friendly with on page SEO factors. The on page SEO includes keyword placement at H1, H2, Title, anchor text, and alt tags.
4. Off Page SEO:
This is the most vital part of your SEO as it determines the fate of your website´s Page Rank and SERP. This is also known as Link Building in SEO terms. Of course, there are many techniques followed in link building activities of SEO, I prefer the best among them.
Article Submission: Write some unique content articles and submit it to authority directories like EzineArticles. Do not forget to add your website link in the author bio of your article.
Forum Participation: Participate in relevant forums in your niche and exchange your ideas. Help the needed and get benefited. Use the signature to promote your site but do not overdo it.
Social Netwoking: There are many social networking sites such as Digg, MySpace. Be an active part of the community.
Reciprocal Linking: This is the most important step of all the activities to get a higher Page Rank. As a webmaster, you can participate in reciprocal link building activities. Do not get confined to the higher PR sites. Reciprocate even with low Page Rank sites if it falls under your relevant niche. Always make sure that you do not share links with link farms/gambling/adult/pharmacy sites.

How to catch a ride on a search engine

Optimizing your Web site to realize more traffic is a noble goal, but it's not easy because the various search engines don't reveal exactly how they go about ranking Web sites. And their systems can change.

Gone are the days when using meta tags were the key to high rankings. Google, fast becoming the only search engine game in town, now marks these meta tags as "negative," instead ranking individually-indexed pages. Some SEO (search engine optimization) is now done through the back door on the index pages that viewers never see.

A content strategist must be on top of things every day, assessing clicking strategies, checking out what's working by trial-and-error, etc. It's a challenging endeavor, and it's nearly a full-time job.

Without hiring a pricey firm to optimize your site (don't think SEO is automatically included with your Web design as in days gone by), there are five basic things you can do or check into right now to help things along:

1. The more your site's content is relevant or unique, the more it is optimized for pickup. Post press releases or news bits on your site and change them frequently. Pack your writings with correctly spelled keywords or phrases relevant to your industry. Offer some unique content within these articles or news posts - words or phrases that are different and therefore stand out in the competitive Web environment. Think of the obvious keywords, then add to these by coming up with related words or phrases.

2. Post articles and e-newsletters you or a staff member writes, or post others' materials, making sure you secure their permission. If you can summarize this material first and add that summary, too, that's even better. For an article you are picking up from another site, summarize it in a few lines on your site, and then add a link to the full article.

3. Add as many related links as possible within your Web content pages. This includes adding them to all your online press releases and news stories.

4. Avoid the seduction of having Flash animated headers on your site that can't be indexed on a search engine because they carry no text. Using Flash on sites today is like showing up at a 2008 school dance dressed like John Travolta in Saturday Night Fever. A simple, informative site is best, and positions your business as one that is diligent about keeping up with today's changing world.

5. Be sure your site is programmed with title tags that search engines can index. What's really more important than your ranking on any given search engine is how much traffic your site has and where it's coming from. Having this information through Web analytic tools your Webmaster uses (or through services you can subscribe to monthly), will give you insight into such things as the best keywords to use on your site, and what links are doing the best job of bringing people to your site. Of course, you must analyze these things, then apply this information.

Be sure to list your Web site everywhere, including on the rapidly-growing social networking sites. And any business that fails to include its Web site address on a print or broadcast ad anywhere at anytime is, well, eventually doomed.

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Saturday, September 13, 2008

Managed Search Engine Optimisation

With managed search engine optimization, you are generally making yourself more attractive to search engines like Yahoo and Google. When people use these search engine, they enter in useful and common keywords. What if you could be sure that every time they wanted a service like yours, that your site popped up?
There are many techniques that people can use to make sure that their website will beat the others in terms of who ends up on top. One way that is growing in popularity for many online businesses is the use of a glossary or index of information. They write articles or throw up an industry-specific list of terms. This serves two important functions. First, people going to their upholstery cleaning mn will be rewarded with information, causing them to realize that the site itself has a lot to offer. Second, and more important in terms of managed search engine optimization, it can be seen that there are a wide variety of key words that can be put into a glossary. As you can see, many people have realized how useful search engine optimization is, and as you can see, are using it to their advantage!
Part of working with search engine optimization is learning how to make your keywords really pop in terms of getting hits. How do you know what works and what doesn't? There are plenty of things cleaning upholstery in you can try, but the main goal remains the same: you want people who are searching for services like yours to be able to see your website and your information at the top of the list when they search.
Studies show that most people who are using search engines never bother to go past the first page, and if they do, it usually turns out that their search query was flawed in some way. When you run a search on Yahoo upholstery cleaning company you usually turn up what you are looking for in the first ten hits, if not the first five. As you can see, this can be a very competitive thing; you are looking for the best keywords to use that will get you the most hits, but then, so is everyone else!
Learning the ins and outs of search engine optimization can be tricky. One thing that you have to remember is that search engines have become "smarter" in the past few years. A simple technique like putting key words that you think will get hits directly onto your page will no longer work. upholstery cleaning engines working to give people what they want and the ranking you will receive with a an article that has been obviously stuffed with keywords will be worse than one you will get if you use the keywords realistically and naturally.

SEO for Long Term Results

Both are wrong. Well, search engine optimization in competitive circumstances requires considerable expertise, but in non-competitive circumstances it is just the basic if applied smartly fetches the results. If the business is solely depends on marketing (of products and services) and has plans to grow in future then long-term search engine optimization strategy is a must. And that's no child's play!
Let's discuss what search engine optimization or SEO is and its relationship with web marketing.
Search engine optimization or SEO is a subset of Search Engine Marketing that improves the volume and quality of traffics to a website. It can target specialized searches like, image search, local search and industry specific searches.
Short term SEO is easy and the result can be quick as it looks for temporary search engine algorithms and web practices. But for long term the scenario is quite different. Search engine optimization in a long term basis might involve paid advertising, building quality-rich web pages and addressing memorial stones technical issues of the back-end. Moreover, it’s long-term SEO is a continues. You have to optimize as long as you are in the business, as long as search engines change their criteria and as long as there is the competition. It's imperative to assume SEO as a long-term investment for your site. Here are few tips for long-term Search Engine Optimization.

Select your relevant search keywords and key phrases.
• Give individual attention to each page and allocate the search keywords and phrases to different pages. Split pages, if required.
• Work your best to make the keywords, phrases, meta, title, alt and different heads and subheads contextual. That is they should go with the existing content. If they don't match, ask your copywriter to redraft the content. The idea here is to make the page as much human as possible.
• Build and organize the internal links and link text to suit the target search keywords and their pages.
• Get external links to your website. Organize the links to suit the target search keywords and their pages.
• Organize all the on-page elements to suit each page's target search term.
• Use paid keyword analysis tools for research. Tally the search results with your business. Achieving high rankings for the keywords nobody is looking for is just wastage of your time and effort.
• Don't fill the website only with glitz – graphics, junk scripts and animations ward off the crawlers.
• Use natural, easy-to-understand language and never the abstracts. Ensure your Title tags and link anchor text all are in sync with the visible website content.
• Sit back and watch your ranking improve! It takes a little time to rank.
• Plan a weekly schedule for your search engine optimization activities. To be in business, you need to update your website regularly. The updation includes article and blog posting, link exchanges and forums as well as the web internals.

Search Engine Optimization and Search Engine Marketing

This is where the famous terms SEO and SEM comes into consideration. SEO simply stands for "search engine optimization" and SEM for "search engine marketing"; a balanced and passive-aggressive implementation of both strategies can certainly sky-rocket a webmaster's advertising or affiliate income.

Besides search engine placement, webmasters gather in a certain community or discussion board to discuss several other topics such as advertising networks, on-page as well as off-page optimization, services, etc.

There are millions of web pages available on the web but only a low percentage makes it to the top of the search engines such as Google or Yahoo for a specific term, and this is often one concept which confuses new webmasters. Ranking high in a search engine in particular doesn't mean ranking for every single imaginable keyword in a niche. It simply means that due to well done on-page and off-page optimization a site or a page within the site, mold cleaning rank high for a single term. Depending on the marketing strategy and link diversity method used the web source will acquire relevant backlinks which use a specific anchor text needed to climb on the SERP (search engine result pages).

Besides optimization, every webmaster also deals with time management issues, content generation difficulties and design. The later causes many controversies because some great designers create incredibly looking sites which hurt on-page optimization, for instance, a great site created in Photoshop can display amazing graphics but each image has its own size/weight upholstery cleaner when loaded from an average dial up connection (56K) it would take several minutes to load in the user's browser, and we all know that if a site doesn't load within 3-10 seconds people tend to leave the site quickly.

Link building and link baiting strategies are important to build high quality and relevant one way links, but it is also misunderstood the effects of obtaining many backlinks in a short period of time. Some link networks offer reciprocal link trading to improve search engine placement and relevancy, the only problem is that all of the links are acquired in a matter of days or a week, all anchor texts are similar if not the same, and the linking network upholstery cleaning indianapolis easily be identified. This particular practice will only hurt a web site because to Google it would seem that the webmaster is trying to manipulate the SERP through aggressive linking methods, and so the sand box effect takes over.

Black Hat Search Engine Optimization Techniques - a risky job.

Black Hat SEO are those SEO techniques which are deemed to be clever, sneaky, deceptive, underhand and even dishonest and generally practices that are not endorsed by the search engines or to break search engine guidelines, such as misrepresenting content, buying links, spam indexing, cloaking, link baiting, keyword stuffing, data mining, link spamming, doorway pages, content generating, article rewriting, and even page rank hijacking. Black hat SEO webmasters appear because of the nature of search engines. And a known fact is that more than 92% of black hat SEO websites make revenue by Black hat seo.

Black Hats see search engines as the enemy; deceit is the name of the game, seo�s are constantly looking to expose trickery and penalize guilty sites. These black hat seo breaks search engine rules and regulations and unethically presents content in a different visual or non-visual way to search engine spiders and search engine users. Depending on the competitiveness of a keyword you can see results very quickly. Sometimes within a day - for more competitive terms you can see placement within a few weeks.

These are the few ways to increase your website in the top but your site may banned if are caught. Being banned means your site is removed from the index completely from the search engines and the rank gained by these tactics will be finally reduced.

Cloaking will be technique where a webmaster will have two versions of a given web page, one version which is shown the search engine spiders, and one version is shown to the regular web surfer means showing one page to Googlebot and a completely different page to real human visitors.

Interlinking Setting up multiple websites for certain topic and having them all link to each other in order to increase their relevance and subsequently their rankings in the search engines.

Selling Page Rank if you have a high PR website, you sell links from your site to another for cash. This in turn leads to increase the site rank higher in Google.

Invisible Text is the technique of filling a web page consisting of the text that is same color as the background ex: white text on a white background.

Doorway Page is a process of highly optimized web page whose purpose is to direct traffic to target pages using either a code like redirect method or merely by being full of links that direct you to these other web pages and stays as representative to other pages.

Spam Page This page consists of bunch of ads or listings of other sites as doorway pages that a webmaster makes money off of if someone clicks on them.

Keyword stuffing literally the practice of repeating a keyword or important words over and over again on a given web page. If search engine suspect you are just trying to "stuff" webpage repeated content and keywords in the website, there is a good chance they'll penalize you for it.

Buying Expired Domains buying expired websites that had some decent Page Rank in order to try and keep the sites inbound links.

The above are the few of the black hat seo techniques which in lead in increasing the page rank, traffic and bring the revenue by breaking the rules of optimization. If they are caught will penalized and the sites are banned.

Does Social Media Marketing really help?

Does Social Media Marketing really help? Is Social Media Marketing worth for your website? Is Social Media Marketing expensive?

There has been a great increase in the popularity of social media websites in the past few years. Social media networking helps a great deal to increase traffic on your website. The term Social Media Optimization or SMO has been very popular these days in the SEO industry. It refers to the art of using social media sites to help boost up your website’s popularity.

Does Social Media Marketing really help?

Yes, Social Media Marketing indeed helps. The frequency at which these social networking sites get crawled by the Search Engines is very high. These sites attract millions of visitors. Your website’s recognition in this site gains you top rankings in the SERPs (Search Engine Result Pages). In social media marketing, you may go with bookmarking your websites into the social bookmarking sites and also participate in relevant discussions or forums, thus passing link-juice to your website through links into your comments. These activities shall help you a lot to get your website on top.

Is Social Media Marketing worth for your website?

You may use Social Media Marketing for any of your website. But only thing that is most important is to check the relevancy and the way you do it. This requires expertise since it is always better to adopt the ethical way and get the results booming high. If your website is related to Business Management softwares, it becomes very important to check what category you select for your website, what links you pass and what tags do you put in for it.

Is Social Media Marketing expensive?

No, Social Media Marketing is not at all expensive. It is taken care of in the normal SEO charges. But, with an increase in limitations in using these sites to market your website, you really need an expert out to work out following the strict standards with an ethical approach. So, get this done before this art gets too expensive!!!

On Page Optimization

Before your webpage is listed in search engines, search engines will send their spiders/crawlers to your website and get all data. The spiders will look for certain data from your webpage.

1) URL

The URL also plays a part in SEO. Let's say if you are writing an article about SEO, and if your URL has "SEO" in it, it will give it some advantage against others.Let's say, I am going to target SEO again. If my URL has "SEO" in it, it will obviously have advantage against the other websites that do not have "SEO" in it.

2) Title Tag

Title is the most important part of your page. It's the attention grabber of your webpage so have it done up good and you will get traffic when your webpage is listed when users search in search engine. So how to optimize your webpage title? Put the keyword you are targeting in your title!Let's say I want to target the keyword, Search Engine Optimization. So I put my title as "Tips on Search Engine Optimization". So, my title is 60% optimized. How do I get the 60%? The formulae upholstery cleaning ct (keywords appearance / total words). And this will result in your Title Optimization. Of course, the best way is to put the whole keyword in. But if you feel it's alright, go ahead please.

3) Description Tag

In a webpage, there is a description tag that you can use it to describe about your webpage. It is like a summary for your webpage. And also, it's the first thing that search engine look into. When users search amp; upholstery cleaners engines, the search page that the search engine display, will have the URL, Title, and the description of the webpage. So it's definitely have weightage on SEO.

4) Keywords Tag

Keywords tag is the place where you tell the search engine which keywords you are targeting. But due to the fact that some affiliates are misusing them, s upholstery cleaning search engine will ignore or skip this tag. But it never hurts to include them. Let's say I put the following as the keywords, "SEO, SEO Tips, SEO Techniques", I will have 33.33% optimization on each keyword. The more keywords, the lower percent you will get.

5) Body

Body text is where your main content is. Try to use the keywords often. But do not abuse them. Remember. Do NOT abuse them. The formulae to calculate the optimization of your body text is slightly difficult and as follows. (Keywords used/total sofa cleaner count in text). If I use "Search Engine Optimization" in my body text for 5 times and my total words count is 1000, then my percentage for body is ( 3 * 5 / 1000) which is 1.5%.

The following 2 are seldomly used. But of course, it does not hurt to include them.

6) Alt Tags

When you put a picture in your webpage, you can also include an alternate tag to it. It is normally used when the user could not display the picture, then the browser will display the alternate tags.

7) Link Tags / Textual Linking

This is the words that you used to link to others. The words that you anchored to hyperlink to other website may also count into the SEO. So you might want to find some websites that are related to your website and link them up. Do a link exchange.

SEO Friendly Web Design

Your window to sure success, the tips to a search engine friendly are quite logical and easy to grasp. To begin with, let us explore vital areas of mutual significance for search engines and users, and build our strategies upon them.
1.Content Obviously! , it is advisable to write informative and original paragraphs of 250-500 words for each top web page, with each paragraph skillfully incorporating a healthy spread of keywords, whilst not disturbing the flow and articulateness of the textual information. Further, furniture cleaners optimized articles and finding incoming compatible links are other indispensable tips to render your web content more sought after for search engines and users. It is essential to keep the text readable and uncluttered.
2.Keywords Next! Before you design your website, research some 100 highly targeted keywords relevant to your website business and zero down to keywords that are often-used but produce lesser number of competing upholstery cleaning nh While too many keywords may squeeze away the meaningfulness and finesse of the information from a user’s point of view, it may well declare the web page(s) as ‘doorway pages’ to the search engines due to excessive optimization for higher ranking.
3.Design third! Look and organization of your website invariably influence the interest and impression of your end users, as well as, help search engine spiders rank your website. While images enhance user experience, they may also slow website’s download time. You must make sure that images are used only when meaningful. Keeping the graphics/ images less and light, with upholstery cleaning code use of alt tag including short descriptions, is advisable. Cascading Style Sheets (CSS) aid consistent layout, as well as, overall updating later. Keyword optimized meta and heading tags, with crisp titles and descriptions, also help attract consequential search-engine attention.
4.Navigation not to mention! Fluent and intuitive navigation is vital to satisfactory user browsing experience and fruitful search engine optimization for obvious reasons. It is indispensable to ensure that the organization best upholstery cleaning site is hierarchically logical and consistent. It is advisable to include a site map if your site has more than 10 pages. It is also wise to stick to obvious descriptions/ titles for navigation buttons/ tools. It is an absolute must that all internal web pages sport a link to the homepage. This also increases the number of links pointing to your home page.
Besides, it is a good idea to write concise HTML code and keep the lengthy javascript codes in external files, to upholstery cleaning nh search engine spiders scan content rather than code. It is also advisable to insert the DOC TYPE tag at the top of each web page to keep them compliant with browsers like Mozilla, IE5/Mac and IE6/Win.

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Thursday, September 11, 2008

Make Search Engines Love Your Joomla Site

There are several tutorials that can help to make search engines love your Joomla site. There are also several steps you can take to make sure that unrestricted line addresses used by meta tags are recognized. A SEF Advance program is a search engine component that is friendly with URL coding, and through various steps that rename files and alter configuration settings, the search engine will pay more attention to the information in the meta tag blocks on templates created with Joomla.
There are a number of factors that keep search engines from recognizing Joomla templates and many of these are the type of symbols that are used with the cascading style sheets, HTML codes, or even cleaning upholstery at actual content of the web page. The search engine optimization process is affected by bold and italics, meta tags descriptions, keyword density, the domain name and the web page design.
Joomla Content Management System is comprised of a basic program and numerous extensions that can be further developed by any one with a basic word processing background. The Joomla Content Management System also has a built-in function that improves search engine friendly features considerably.
There have been some problems with being able to control of the parameters of the URL when it is submitted to a search engine. The present ranking of Joomla on Google is favorable because this content management system industrial cleaning of the top software programs that does allow people to expand on the basic code that is open sourced for the entire world to enjoy at their own pace.
Using all of the tools and various resources that are totally devoted to increasing search engine recognition might come down to what operating budget a business has to work with. Whatever the cost, pillar candle of these search engine optimization tools will pay off well when the search engines are better able to bring customers to websites that were designed with the Joomla templates.
Joomla templates have been used for Government applications, small business websites and by non-profit organizations with quite a bit of success. The strict code standards that have outlined by the W3C have also helped with optimizing upholstery fabric cleaning recognition of Joomla web page templates by search engines. Any web content that is arranged in a smooth manner will be well received by a search engine tool.
The search engine friendly source tools are available free on many websites throughout the internet, and people can locate them by using carefully selected search industrial cleaning With these search engines tools in place, developers will be able to hone their keywords to where they will fare better in being recognized by any number of search engines that you might choose to use on the internet.

Search Engine optimization -How Spamdexing Affects the Searcher

These days when we need information we no longer go to the local library and throw ourselves at the reference librarian. Now when we need information we boot up our personal computers, connect to the internet, and access our favorite search engine and type in the keywords that should access the necessary information. Thrilled, we scan the long list of potential hits, it looks like its going to be an easy research project. Cheerfully, you click on the link for the first website, and then the second, and then the third. Each website is filled with gobbely gook that bears little resemblance to the information you are looking for. Taking a deep breath you return to the search engine's homepage and reenter your keywords, jumbling the order of the words, thinking that maybe this time you'll get a hit. Once again you get nothing but a bunch of gobbely gook. You run search after search after search. You try a variety of search engines, other then a few advertisements you get very little information about what you're looking for. Resisting the urge to throw your computer out the window, you grab your car keys and wallet and head to the local library.

You have just been a victim of spamdexing.

Spamdexing is a problem that drives everyone from the college student trying to write a research paper, to the businessperson trying to make a go of their business related website, to the powers that be at the search engines insane. Spamdexing is the use of various methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner that is inconsistent with the indexing systems upholstery cleaning raleigh The word spamdexing was first coined by Eric Convey in an article he wrote for The Boston Herald in 1996. The article was called "Porn sneaks way back on Web." Spamdexers are webmasters that take complete advantage of search engines, completely ignoring respected forms of search engine optimization. cleaning service use a variety of techniques to make sure their websites are in the listed in the fertile first two pages of search results, many times the pages bear little if any resemblance to the original search. Search engines powers that be understand the frustration spamdexers bring out in people struggling to run legitimate internet searchers. They know that spamdexing can add hours of time and mind-numbing frustration to what should be a simple internet search. Its cliché but they really do upholstery cleaning tool your pain and are trying to eliminate the problem. On January 25, 2007 Google took an active role in trying to stop the spamdexers on its search engine by going after websites that specialized in Google bombing. Several of the major search engines have rewritten their web crawler's algorithms to make keyword stuffing difficult, rejecting any websites that simply made lists of keywords. http://www.corsavoo.com/seo/0,2577,414882,00.html

Ethical Search Engine Optimization

Ethical Search Engine Optimization
If you have taken the time to learn a little about Search Engine Optimisation (SEO), you will no doubt have come across two odd phrases, White Hat SEO and Black Hat SEO, just what are these exactly?
In simple terms, White Hat SEO is used to describe any Search Engine Optimization techniques that are ethically correct, and follow all of the search engine best use guidelines, no short cuts are taken and no "cheating" is involved. Black Hat SEO on the other hand, will use significantly less ethical techniques, many of which are fully capable of seeing a website banned from the major search engines including Google, Yahoo and MSN.
White Hat or Black Hat, which works best?
If you are serious about building a successful website, which will stand the test of time, then White Hat SEO is the only way to go. White Hat techniques are designed to build traffic and Search Engine Ranking Position (SERP) over time, by using a combination of on the page optimization (making sure your website is physically search engine friendly), and off the page optimization (building the link popularity and authority status). The only time that Black Hat techniques should be considered is when you are setting up and promoting a disposable site that is expected to have a short life cycle, Black Hat can help to push as much traffic to the site as possible in the shortest amount of time, the downside is that the site will be banned from every search engine index very quickly, often within hours.
What should I do if I made a mistake and my site is banned?
Some people jump into search engine optimization without doing their homework, and end up committing some kind of offence without knowing it, which finds their site banned from the big three search engines. If this is your situation, then the good news is that you can possibly dig your way out of this hole. First you should work out just what you did to get yourself banned from the likes of Google, and then approach them, explain you have found your mistake, and that you have taken steps to rectify matters, ask if they would re-consider your site for inclusion in their index. For minor infractions this may work. If your offences are more serious, if may make more sense to transfer your website over to a new domain, as the road back from a heavy ban is long and unsure.

On-Page Optimization

On page optimization is one of the forms of search engine optimization. This acts as the vital requirement which is necessary to improve website rankings in major search engines like Google, yahoo and msn. In this process the elements of website are designed in this way that website is able to qualify for high search engine ranking on the basis of certain specific keywords. These are the basics which are often ignored by webmaster. They try to spend most of their time getting links to their site. If you want to make a successful online web presence, on page optimization is must. In on page optimization you need to have keyword in title tag and should also appear few times on the page. Your website is focused on a theme, service or product. You need to select a unique keyword for it and this is the keyword on the main index page. Rest is secondary keywords associated with the main keyword. So there should be separate pages for secondary and associating keywords. Your web page title tag must contain the keyword. It should be that word which you are targeting on a specific page. Do not use irrelevant words or website name in your keywords. Make two sitemaps for your website. One site map is for a visitor that is in html format and other is for search engine which is in xml form. Put quality content in all the pages of website and interlink on those pages on the basis of keywords used in the content. Put emphasis on the keyword density. Keyword need to be there related with the product, services or the theme of the web page. Only on the basis of these the upholstery cleaners brooklyn are able to search for it in the search engines. Make sure keyword should used for a selected number of times so that keyword stuffing does not occur. So recommended keyword density is 5%. Ensure your target keywords are used in h1 tag and displayed as strong italic and bold text wherever required. Make a practice to use the keyword in your opening paragraph at least once or twice and near to the bottom of page. Every page of the website must have two Meta tags in the head section and other for your web page description and other for your web page main and secondary keywords. Do not build a website with many pages in a short time, the search engines see the steady growth of website with the content and the number of pages they search for. Focus on providing the visitors the relevant information which they require.

Sunday, June 15, 2008

Components of SEO Strategy

SEO – Search Engine Optimization is defined in Wikipedia as "the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines." Most of the businesses which have web pages and participate in online advertising are at least vaguely familiar with this term. Search Engine Optimization is a sophisticated marketing strategy ultimately dedicated to improving site´s visibility to the internet public. SEO strategy takes into consideration what people search for and how search engine algorithms work, and combines various tactics to increase site´s presence on the internet, and consequently, to generate more traffic. Technological landscape changes too rapidly to define the strategy and tactics of Search Engine optimization in certain terms because certain algorithms of search engines are subject to frequent innovations. SEO is more capricious than fashion, that what was a new, blisteringly ´hot´ technique may be no longer useful in a month. Search Engine Optimization experts work around the clock to find the loopholes within the system to push their clients up on the search results page, the staff at the search engines computer labs work twice the time to find and fix the loopholes and to determine and discourage any strategy which might be used by the former to gain momentum. Some of Search Engine Optimization tactics consist of the website´s html code, structure and presentation, unique content which would be interesting to the users and is easily indexed by search engine robots, proper keywords, building external link inventory, and increasing site´s ´stickiness´. Three most consistent ways of increasing one´s ranking within search engines are creating authority by external link development, useful and compelling site content, and finally, by selecting the right keywords. Relevant links to your site greatly help you to increase the ranking of your site. Not just any links, however, the highest is the rank of the other site, the higher authority the link carries. Any links from government websites, or other major, ´reputable´ sites of unions and organizations are recognized by robots as the highest letter of recommendation. Links from personal pages, small business, and small websites with low ranking do play a role to a degree, but are not nearly as influential. It is possible to buy links, but this merely increases the quantity and not the quality; for the purposes of high ranking within search engines one link from a reputable source is weights more than a hundred links from questionable sources. In terms of where it will get If your business is to rank well, the importance of having authoritative links from ´quality´ websites cannot be stressed enough. Whether you are an entertaining site which makes profit from advertisement, a merchant or a service provider you want your visitors to spend as much time browsing your site as possible. As part of ranking the site search engine robots take into consideration the time visitors spend on the site. (Next time you are studying websites of your competitors – try to gather as much information in the smallest amount of time possible. If you have an addictive habit of frequently spending a significant amount of time there, you are increasing their search engine ranking. The more fresh, interesting and relevant your content is – the better. HTLM text copy is considered to be the most search engine friendly. Large images and complicated graphics weight down the site, and make it more difficult for the indexing robots to crawl it properly. To bring your site higher on the organic search listings content rich site is required. Content has to match the your keywords, if you are selling bananas wholesale, content about weather in South America, fruit plantation and history about fruit evolution might be interesting, but is only vaguely related, hence while it might improve the site stickiness, it won´t score high on the relevance scale. Well thought – out content development is a key component of SEO efforts. Keywords selection is as simple or as difficult as figuring out what words searchers are going to use when they search for your product or services. Keywords serve a dual function; they must bring traffic to your site, and they must be specific enough to bring the targeted audience. If you are selling antique cars, keywords like ´car´ and ´auto´ are fairly useless because they are too broad and do not reflect the nature of your business. They also tend to be very busy – in all likelihood there are hundreds of websites, selling new and old cars, but only a few make it to the first page of the search engine results. Statistics show that searchers generally don´t go past page two – which means virtual invisibility, pun intended, to the rest of the sites under these keywords. The ones who are fortunate enough to be displayed on the first pages of search engine results receive vast majority of all traffic – those who are searching for toy cars, pictures of cars, car history etc included. Should you opt to use sponsored search to promote your business, be aware that the same rules apply and at a price. A healthy balance between cheap obscurity and luxurious greatness is highly recommended. Successful SEO may require a continuous improvement and optimization of site´s content, HTML coding and keywords. That much is certain. To know what other strategies will be effective in the near future – stay tuned. Today, no expert can predict it with a complete certainty. http://www.americanchronicle.com/articles/58431

Social Media Optimization can help SEO

Search engine marketing or SEO is a known term in the internet world these days, but SMO or social media optimization is a comparatively newer term. SMO is a bifurcation of the SEO services, but unfortunately not many business owners, know how to use it in order to increase their search popularity. Where Search Engine Optimization works on search engines the social media optimization works on social media sites. The social media sites are not exactly focused on businesses, but are more into social interaction. Some examples of social media optimization sites are blogs, forums, podcasts, video sites and community based websites. The Search Engine Optimization websites, do not really aim at replacing Search Engine Optimization, instead, they only tend to compliment the functionality of SEO services. While SEO provides long term ranking to the websites, the SMOs are famous to create a viral buzz to a business, particularly to a small business. They are like gossip mongers who spread news about your website like wild fire. This helps in building in curiosity and attracting visitors to your website. The drawback of social media optimization (SMO) lies in the fact that the buzz that they create fades away too soon. News is news till no one has heard about it, but once people are aware of it, it is of no use, where as the Search Engine Optimization (SEO) has a higher stand here for the simple reason that they are permanent and effective too. Experts believe that both SMO and SEO are partners that compliment each other. A great way to use them is to link the website to some of the SEO quality content pages every time the social media sites name the website. This proves that content is an essential part of both SEO and SMO techniques. There are various content rich websites that work as social media sites. One such social media site is Yahoo! Answers that not only answer various queries raised by the end users but they also indirectly promote the websites. Though social media optimization is helpful in website promotion and visibility, it will never be able to take the position Search Engine Optimization occupies. SEO is much higher in results and efficiency than any other website optimization.

Google's Guidelines

Google is popular, and popularity means it may be tough to get in initially. Even if you do everything right, it could take months to see results, at least if you use their URL submission page. However, there is hope! There's a method to get indexed in 24 hours, so don't even bother submitting through the URL page.

But before you get to that, you should know about the guidelines you must follow to ensure that your site not only gets listed, but also doesn't get banned. Plus, you should learn about elements of your website that Google won't look at.

How to Get Google to Read Your Keywords First

Google's bots read web pages from the topmost left corner of your site to the bottom right. However, most sites are designed with all of the links on the left side, and the content on the right. In fact, earlier in this book you learned that this is the recommended website design you should use. Yet the problem with this design is instead of seeing your content first, Google sees the links first. Your links may not be seen to be as optimized as your content.

One solution is to use three panes rather than two. Keep the normal left and right panes, but add an extra pane at the top left of the layout. Don't put keywords in this extra pane. With this area "blank" when the Google bots read the site, rather than going for the links as they normally would, the bots see that a portion of where the links are is "blank." This then forces it to read the content first, which is more keyword-rich than the links.

Note that not all search engines read sites this way, which is why this guideline was provided in this special section dedicated to optimizing for Google. You could be on the safe side and use the layout anyway, especially if you do plan to submit to Google, which you should. It doesn't take away from the look of the site, and by using it you ensure that your content gets read first. If you don't use it, you aren't giving yourself the best opportunity to rank highly in Google search engine listings. Making tables isn't very hard to do. Most word processors and even WYSIWYG HTML editors provide them, so take advantage of it.

Things That Google Ignores

There are some HTML attributes that Google pays no attention to when it goes through its crawling process. While you won't get penalized if you use these attributes, why waste your time with them if they're not going to count anyway?

Of course, there are exceptions to these rules, as noted in the numbered list below. There are also some elements listed that you will choose not to include.

1. The keywords and description attributes of the meta tag. The keywords and description attributes are read by other search engines. However, the boost you get from having them isn't as much as if you follow the other techniques, such as proper link building. If you submit to Google only, you may not want to include the keywords attribute, but focus on a smart "upsell" or "positioning," "branding" of your message in the description attribute. Other search engines use them, so you should go on and include them.

2. The comments tag. The comments tag is an optional tag designed more for the website designer than for search engines or browsers. You use it to make personal notes related to what the upcoming coding does. It's especially useful if other webmasters are working on web pages that have been started by someone else. Still, it isn't a necessary tag, so you can omit it if you want.

3. The style tag. This tag has attributes that specify what your site will look like. This deals with styling of your page (CSS). If you're using extensive CSS, include the file as an external reference.

4. The script tag. This tag lets the browser know that a block of JavaScript code is about to be initiated. While Google ignores the information in this tag, it's still useful if you want to take advantage of JavaScript. You would use JavaScript when you want to run applets, special programs that run in a separate browser window. Use of this tag may or may not be optional, depending on what your site is for.

5. Duplicate links. If you have duplicate links to the same page, Google only counts the first one.

6. Interlinking to points on the same page. Interlinking involves picking a point on your web page called an anchor that you want another anchor to link to. This practice is commonly used when websites present very long copy on the same page. Readers can click on links throughout the document to jump to other parts of the document. It's very effective for increasing readability, but it's another optional device. Worst case, you could break up the copy and make more subtopic links.

7. Graphics, animation and video. Google pays no attention to these types of content, but it may notice the descriptive attributes surrounding them and certainly their URLs.

8. Boolean words. We discussed these earlier. They are words like a, an, the, is, etc. If you're optimizing for Google only, don't bother including these keywords.

How Not to Link to Sites That Are in a Bad Neighborhood

Basically, sites that are in a bad neighborhood are those that post on link farms, splogs, or other sites using black hat SEO techniques. Stay away from these types of sites. Do you know that if a person you're linking to posts on these types of sites, you could get in trouble with Google as well? It's unfair, but true. And don't think that because a site has a good page rank today that tomorrow it won't use black hat techniques that would mess up your site. This is why you need to keep your eye on the sites to which you link.

One way you can do this is to read the page rank bar on the Google toolbar. This is better than using linkvendor.com, because it tells you if a site has been banned, whereas linkvendor.com may not. If the page rank bar is gray, that indicates a ban. However, don't confuse being banned with having a page rank of 0. Just because a site has a 0 page rank, that doesn't mean it's linking to sites in a bad neighborhood. It could just mean that not enough time has passed for the webmaster to get the site to rank high enough in search engines to receive a higher page rank. Recently, for example, there was a proxy problem (now fixed) that erroneously returned sites with a page rank of 0 which in fact were ranked higher.

You can use SEO Elite to determine a site's page rank. To do this, you first open the program and select radio button 4. Enter the URL of one of your links, then select "Google PR" from the checkboxes. Click "OK." You're shown a report that displays the page rank for each of the web pages within the site you're linking to. Be on alert for those with a rank of 0.As you already know, this doesn't mean they're linking to bad neighborhoods, so you'll need a method to find out for sure. Now select radio button 6. Through this you can see if the site still appears in Google's search engine listings. Next, select the Google checkbox. If it returns 0, you know the site no longer appears in the search engine listings, and you should stay far away from it.

How to Get Your Site Listed in Google in 24 Hours or Less

Wouldn't it be nice to start seeing your site in Google's search engine results in 24 hours or less? It should be first noted that if a site is crawled but not yet indexed, the results aren't visible to search users. For example, if you enter the full domain of your site with the "http://www." and your site hasn't been listed yet, it won't show up in Google's results. When your site does get indexed, if you enter the full URL, you'll see your site listed. This listing contains the URL, the title of your website, and a description.

To get your site indexed quickly, you won't use Google's submission form (google.com/addurl.html). Using this method may take 2-6 weeks to get your site indexed.

So, what do you need to do to get your website indexed in 24 hours or less? The first step is to visit Google and enter a broad, generic keyword that's relevant to your site. This is the rare time that the broader the keyword, the better. Don't worry about trying to go for niche markets with this step, because you're going to want to have access to sites with the highest level of traffic. Once you enter the keyword, you see the Google listings. Use the "Page Rank" indicator on the Google toolbar to see what the page rank is (or you could use SEO Elite or LinkVendor, but doing it right from the browser is faster).

To refresh your memory, the higher your page rank, the more websites that are linking to you. Keep an eye out for sites that have a page rank of 5 or higher (with the higher ranking being the better one). Visit each of these sites to see if they offer a link exchange. Remember, if they do they'll advertise it in the same way you did yours, through a "Link to Us" web page or something similar. Look for the contact information if it's listed. If it's not listed, use the Whois utility found through domain name services or SEO Elite to find their e-mail address. Use the same methods of e-mail etiquette you learned about before and send them an e-mail asking if they're interested in a link exchange. Remember to post their links on your site first before you send out the e-mail. And don't forget that you can still purchase advertising on the resources given throughout this book.

Just make sure the site you choose has a page rank of over 5. If you advertise your site on a site with a page rank of 5, your site will get indexed in three days or less. If you advertise your site on a site with a page rank of 6, you can get your site indexed in less than 24 hours.

Web Directory Uses to Improve Organic Search

Webmasters work hard to top rankings in search engine results by optimizing their sites for organic searches. They do this to gain additional site traffic and to boost their popularity online to gain recognition on the World Wide Web. An important part of achieving those results is Web Directory Submission. For those of you who may not know what a Web Directory is: They are web sites which contain links to internet resources that have been reviewed for quality by humans and sorted into relevant categories within the Web Directory. The category structure allows sites to be found easier by visitors to the directory and also creates relevancy for the link to the specific sites. There is very little similarity between reciprocal linking and submitting to a web directory. Just about the only common thread is that you are trying to increase the number of inbound links to your site and along with it traffic. A web directory offers a much simpler way to gaining relevant links than reciprocal linking methods. Within the web directory category there are two different types. The first kind of web directory charges a review fee for listing consideration. The benefit to this directory is a speedy review to get your listing added. It also keeps sites of low quality out of the directory so that your site is not listed among spam sites. The other kind of web directory is the free version. These free directories often get hundreds of submissions a day and have backlogs in the thousands. Since there is no fee being charged for review there is little to inspire the directory owner to keep up with reviews. Also it is difficult to conduct good reviews on that number of submissions and many times the spam submissions get through. How do web directories benefit your website? Increased traffic to your site is the chief benefit that web directory links offer. Over time links from directories will boost your link popularity and help you rise in search engine results. For best results submit your site for inclusion to quality directories with authority. Traffic to your site will increase the more popular it becomes through link building. Because search engines use human edited web directories in their evaluations for rankings, submitting to quality web directories can give you a boost in traffic results. They help to increase a websites exposure and recognition around the World Wide Web. There are ways to measure the success of your directory submission campaign. They include watching for increases in traffic via a traffic statistic program or by using Alexa rankings. You can monitor the page rank of your site as Google periodically will update the toolbar page rank based on quality inbound links to your site. To make your search engine optimization more effective, you should keep in mind that web directory submission is one way of doing it. There are also other ways you can incorporate at the same time to increase the effectiveness and popularity of your web site on the internet.

Local Search Engine Optimization

Learn How Local Search Engine Optimization Tactics Can Help Your Business Roughly a year ago, local search engine optimization was all the rage - the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle - even multi-national companies. However, for many companies selling products or services to the entire United States, or even globally, it seemed like a non-starter. Companies that counted on people looking for certain products or services that did not require close proximity to the company's location were unaffected. As far as local search engine optimization goes, things have changed a bit since then - at least for some.

Some time ago, Google introduced a "geographic box" at the top of its search results. This is tied in to its mapping feature, and, when it was first introduced, the engine would display three results at the top of its search results whenever somebody entered a geographic modifier into the search box ("Atlanta widgets," for example). The Google algorithm then has the intelligence to determine whether the query calls for results that are primarily local in scope.

Since that initial trial, Google has obviously found that its users appreciate the feature. The engine now displays ten local search results at the top of the listings for certain queries, provided that they have a geographic modifier attached. For example, if you type in "Atlanta gyms" in Google, you will see ten results alongside a map that shows the location of ten gyms in Atlanta.

It should be noted that you will not see local search results for all queries that contain a local modifier. In certain instances, it almost seems as if Google somehow "knows" when a geographic modifier really means that you only offer services in a particular area. Yeah, those guys are pretty good.

There are many resources on the Internet to turn to if you are looking for local search engine optimization for your regional website. However, many companies have client bases that cater primarily to a national or international field. Can they benefit from local search?

Yes, they can - in two ways (with a caveat for the first).

First, many customers prefer to deal with people that are local, even if the business is national, or even global. A businessperson that is looking for, say, marketing consulting, may be inclined to work with someone with an address in close proximity found through local search. It just feels more comfortable - if something goes wrong, he or she can request a meeting, rather than calling an 800 number.

Here's the caveat - you may not want people showing up at your doorstep. Some companies invite people to show up at the headquarters and voice concerns or sing praises, but others would prefer to keep things at a distance. This is not a value judgment by any means. With many companies that deal with thousands, or even millions, of customers, it would be impossible to service every complaint with a human smile.

The second way, which seems more customer friendly (but actually isn't), applies when a large company has many locations. This doesn't mean that your company has "walk-in" locations that are open to the public. If you have locations in many cities, each serving a different function, you can still benefit from local search engine optimization.

Say, for example, you are headquartered in Toledo. You have distribution centers in several cities across the United States. Each of your physical locations is eligible to show up in local search results on Google, provided that you supply the engine with the proper information.

Of course, as mentioned earlier, not all searches with regional modifiers attached will bring up regional results. But based on recent happenings, it's a good idea to make your regional presence known and consider the effects of local search engine optimization. After the years of talk about it, local search might finally turn out to be something that most companies can take advantage of.

Meta Tags - SEO

Every search engine uses it's own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website's place in the search result pages depends on it's calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.

These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.

The Title Tag

The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That's why it has to be given the utmost importance while search engine optimization is the consideration.

It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search.

Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational.

The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.

The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too.

Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.

Description tag

The description tag should be written in such way that it speaks about the website contents in just one or two sentences. It should be short and clear that your visitors get a close idea about your site by reading this in a short time.

The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag.

Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content.

Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.

Keywords Tag

The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as "spam". However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.

Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don't render any feeling to the search engine for their being repeated in the tag.

Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand.

Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag.

Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written.

The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.

The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.

These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites.

Important Factors You Must Know About SEO

Anyone who has an online business may be quick to jump into several SEO techniques, thinking that these will be a quick opportunity for internet success. If you think however that SEO can be accomplished in a jiffy, you’re bound to be disappointed. There are important factors you must know about search engine optimization. This includes the things to avoid, the things needed to generate a higher page rank, and finally the elements present in most excellent SEO services. First of all, overloading your site with keywords is not always a smart thing to do. Sure, you want to communicate your offering or your service as much as you can, and to drive the targeted traffic back to your site. Who would not want that? However, too many keywords may end up overwhelming your market. Oftentimes, it is not always about keywords but the strategic placement of the keywords as well. Filling your site with second-rate, plagiarized content is another way to sabotage the performance of your efforts. People are quick to recognize clichés and formulaic phrases, and if they don’t get anything fresh and useful from the website content, they will have to look for them from the next site, or the competition. Link farming is another SEO technique that always ends up being abused. This involves a group of websites utilizing hyperlinks on their pages, all pointing back to every other site page within the group, with the goal of engendering more traffic and increased rankings in search engines. While these may work in the beginning, the long-term consequences of this strategy will be anything but beneficial for the websites. Don’t fret, however because there are many ways with which you can increase your ranking consistently and effectively. If you have an easily navigable site that’s filled with high quality content, you are certain to attract a loyal following from your targeted visitors. A website that is too complicated for the average internet user will limit its reach and will be able to provide for a specific niche only. As much as possible, maintain a website that has navigation-friendly features and one that people can easily maneuver. In the same manner, if the site contains relevant and well-researched content, visitors are bound to stick around a bit longer. You can also submit high quality articles to article submission sites, so as to generate increased traffic. Well-written articles have higher chances of being accepted in these submission sites. Once you are able to provide excellent information to the readers through the articles, they will be more inclined to click on the link to your website provided at the bottom of each article. If you want to achieve higher rankings of your web pages, you can avail of the services of excellent SEO service providers. It is always encouraged to go for one that guarantees high rankings for your site and one that has a comprehensive list of available services. Not all SEO services command high prices, so make sure that you are getting what you actually paid for. Finally, a good SEO services company provides round-the-clock support to their clients. This is one of the important factors you must know about search engine optimization. Not all search engine optimization companies are created equal, so look for one that provides you with what need. http://www.promotionworld.com/se/articles/article/080530importantfactorsyou.html

Meta-Tag Optimization Tips

Meta-tag content and relevancy Some commercial web search engines use meta-tag content to determine page relevancy. Some do not. Most of the time on a text-based document, meta-tag descriptions and keywords are not used to determine whether or not a page ranks. Search engines have long evolved to use other on-the-page and off-the-page criteria, as many SEO professionals know. Due to the emergence and ubiquity of blended search results, many SEO professionals need to re-think their meta-tag optimization viewpoints. What file types are appearing in search engine results pages (SERPs) for targeted keyword phrases? Optimization strategies for text files differ slightly from optimization from non-text files. Meta-tag keywords and descriptions become more important when the search engines are not able to determine (or have a difficult time determining) the "aboutness" of a file, such as a video file. In this situation, a keyword-focused meta-tag description can make or break search engine visibility. If I am able to help implement SEO best practices at a company, I try to make metadata optimization for all file types part of a normal process. Once copywriters, graphic designers, video and audio producers, and web developers make it a habit to produce high-quality metadata content, it does not seem like a daunting task. Going back and re-optimizing (or initially optimizing) 2,500 video files can seem like a daunting task. But people have to start somewhere, and one properly optimized video file is better than no optimized video files. I might have ten people optimize ten video files per day, minimum. I always begin with the video files that have the greatest impact on achieving business goals. All too often, management needs to see some relatively fast results before committing staff time to full implementation. If everything goes as planned, within a few weeks, the optimization for those files is complete, and now the optimization procedure has become a habit at the company. If I am working with a company that has a great web analytics package, I always measure the ROI of video optimization. Meta-tag descriptions and search behavior Since some major search engines use meta-tag descriptions when displaying a page's (or file's) listing, it is important to write meta-tag descriptions that accomplish the following: * Encourage searchers to click on the link to your web page * Reinforce content that is already available (and visible to users) on the page * Help to obtain top search engine positioning in the search results that use meta-tags to determine relevance How listings are displayed in search results is very, very important. I often feel as if search engine advertisers have a better grasp of display effectiveness than SEO professionals. Snippet length and term highlighting greatly affect a listing's clickability. For example, for navigational searches where users wish to go to a site's home page or a specific page on your site, smaller snippets are often more effective. On informational searches where searchers desire information irrespective of where the information might be found, longer snippets are more effective (What are you looking for? An eye-tracking study of information usage on web Search - PDF version). With navigational queries, the destination is important, and the URL provides a clear indicator of the final destination. Some Google research showed that 17% of mobile queries were navigational (A Large Scale Study of Wireless Search Behavior: Google Mobile Search - PDF version). With informational queries, however, the URL becomes less important to searchers because the desired information is the main target, not necessarily the URL. Which pages on your site are better pages to display in response to navigational queries? Which pages on your site are better pages to display in response to informational or transactional queries? Understanding your target audience's intent with various keyword phrases will help you create better pages and more effective listings, leading to a more positive user experience. Often, search engines do not take listing descriptions from the meta-tag description. They might take the listing description from other on-the-page content, or use a combination of the two. For this reason, I prefer to have meta-tag content reinforce the most important keyword phrases on the web page. However, if I know that the main searcher goals are navigational, for example, I will try and keep the meta-tag description short to help searchers achieve their goals more easily. Meta tags and site search engines The meta-tag keyword attribute often gets a bad rap because many of the commercial web search engines do not use this content to determine relevancy. Nonetheless, the commercial web search engines are not the only search engines in existence. Many sites utilize their own site search engine. The content in the keywords meta-tag can make site search engine results more accurate, which is exactly what users want.

Search Engine Optimization Tips for Your Website

One of the most important aspects of web page design is to make your page easy to navigate by the search engines. Search engines heavily favor text over graphics, and HTML over other editing formats.
  • Use text heavily, especially in your navigation bar.
  • Avoid placing text in graphic format since the search engines won’t be able to read it.
  • Search engines have trouble following frames, so it’s best not to use them, and they may index only the framed content page and not the navigation frame.
  • Avoid Flash and JavaScript: search engines don’t follow either one.
  • Create a Site Map that includes all the pages in your site, and place a Site Map link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site.
  • If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too.
  • Make sure that all your internal pages link to your homepage.
  • Don’t try to describe all your products or services in one page. It will confuse the search engine and dilute your page’s relevance to your selected keywords. Instead, create different very focused pages, each with its own content and keywords, and optimize them too.

To make sure that your page is optimized for your chosen keywords follow the steps above. The next and final step to increase your site’s ranking is to get as many links to your site as possible, from quality sites that have a topic related to yours.

Friday, November 23, 2007

Keywords and Phrases For Search Engine Optimization

If you want your website to be successful, search engine optimization (SEO) is essential. Keywords play a Hugh part in SEO strategy if you want to rank high on search engines and directories. Search engines bring most of the traffic to websites and many website owners don't spend the time that is required to optimize their web pages with proper keywords and keyword phrases. The organic, or natural web site optimization process we've developed from delivering many successful search engine marketing programs is the cornerstone of our client's success.

a) Keywords placed in the TITLE of your website as well as in the description & keyword meta tags are extremely important.

b) Keywords placed inside linked text are considered very important by search engines, because this shows that your web pages are really talking about those keywords by giving more references to them.

c) Keywords placed near or at the end of web pages are important because it indicates to the search engines that the web page which started out describing a topic such as “online casino bonuses”, and is still talking about that even at the very end of the web page.

On an ongoing basis we monitor our submissions and perform adjustment optimization, re submissions only when necessary and ongoing reporting. Our reports document the positions of your web site on the major search engine using the target phrases. We can also provide detailed site visitor statistics for your website without access to the web server log at your ISP. We provide full online marketing campaign management so you can focus on your business.

Should I Bother With Meta Keyword Tags?

Since the search engines use a wide variety of factors to determine site rankings, optimizing a page to rank high is a cumulative effort. You should use everything available to you that the engines might give some weight, and therefore you should certainly use meta tags (including the meta keyword tag), along with every other legitimate, acceptable technique available. At best, it may help boost your site a bit in those engines that still read them. At worst, it won't hurt your rankings (unless you brazenly keyword stuff them). I still use these meta tags on clients' Web sites, but don't bother with them on my own sites.

That's about all there is to it! If everyone treated these meta tags with the type of respect they deserve and only put relevant keywords into it, perhaps we could get it out of its foster home and back to its rightful place in the family of meta tags! If you are tired of struggling with search engine optimization - and not seeing any results you should seriously consider getting your service of my service.

http://www.americanchronicle.com/articles/viewArticle.asp?articleID=43137

Reason Behind - Redesign your website

Have you ever thought about website redesigning? If so, you have come to the right place. Here, through this informative article, we will take a much closer look at some of the reasons that you may want to get a complete website redesign. We will also take a closer look at some of the things that redesigning your website can do for you. Read on to find out more.

Making Your Website Look More Attractive

Have you made yourself a website just for the sake of having a website? Did you just make a dinky website on your own since you have no experience in website designing? If so, then chances are that you may want to redesign your website. If you have a business, you want to get the best results. The key to your success may be how appealing your website looks. A website redesign can help your business a whole lot in the long run.

Organization Can Make All The Difference

One of the main reasons that you may want to consider getting a website redesign is because your website is currently unorganized. Chances are that there is information scattered throughout your entire website, without any rhyme or reason. If this is the case, then chances are that people may not understand your website when they do decide to visit it. By deciding to redesign your website, you could be making a huge difference in the success of your website.

Develop the Right Style For Your Website

There is no doubt that style can be very important for your website. Although there are certain things which you would love to see on your website, there are other things that you need to take into consideration when you go through website designing. This includes, what is the most suitable for your business, as well as what people are interested in seeing. If you decide to get your website redesigned, you will be able to have a website developed for the style which you are looking for. This can lead to the overall success of your website.

Promote Your Website

One of the main keys to your overall company success is website promotion. There are a number of different ways to increase your website promotion, some of which include search engine optimization, email campaigns, directories, and other websites. Of course, before you can experience the best website promotion, you need to make sure that your website is as professional and appealing as it can be. In order to have the most successful website promotion, you should definitely consider a new look for your website.

Get Better Website Optimization For Your Website

Chances are that you probably have your website listed in search engine databases. If so, you probably know the way that search engines work is through website optimization. This is when websites are arranged according to how well keywords match up to what a person is looking for, through keywords. In order to increase the search engine optimization for your website, some new website designing needs to be done. The best keywords will be chosen, to make your website more effective in search engines. For the best search engine optimization strategies and to increase website optimization, you should definitely consider having your website redesigned.

Change the Wording to Make it More Appealing

Are you unsure of whether or not the information on your website sounds appealing enough? Do you also want to make sure that people who view your website can easily understand it? These are both very good reasons to consider website redesigning. The way that your website is worded can make a huge deal to someone that is browsing through it. Making sure that it sounds as appealing as it possibly can be very important to your success, as well as your website optimization.

What Good Graphics Can Do For You

One of the main things which people want to see when they visit a website is graphics. There are a number of different things that graphic design services can do for your website.

* It can make your overall website look more appealing to anyone who visits it. * Graphic designs can also add to the style of your website. * If you have a company website, you may find that your overall success will be increased through graphic design.

Make Sure That Your Website is Easy to Use

One of the main things that people hate about websites is when they are not easy to use. When people use a website that has confusing navigation, chances are that they will not use the website again because they will get frustrated with it. Website redesigning can help you a lot when it comes to making your website easy to use. An understandable website can lead to the overall success of your business, by increasing the sales that you get.

Develop a More Professional Looking Website

One of the most important things that there is to know about website design is the fact that a website is the soul to your company. If you have a company which is very professional, chances are that you will also want your company’s website to be very professional as well.

If a person finds that your website does not seem professional or legitimate enough, they will most likely avoid using your services. If you decide to get your website redesigned, you will feel rest assured to know that your website is as professional-looking as it should be.

Match Your Competition

The truth is that industries are constantly changing. If your website is older, chances are that the content that can be found on it may be out of date. In order to match your competition, you should have a website that is just as good as your competitors. Having your website redesigned can be extremely successful when it comes to this.

Why Is Website Redesign So Beneficial?

* The appearance of your website will be improved through graphics. * Your website promotion will be more successful. * Website optimization will be increased. * The overall success of your company will be increased, through encouraged sales or use of services. http://www.promotionworld.com/articles/internet/webdesign/071123TopReasons.html