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Black Hat SEO You Might Be Using That Can Lower Your Ranking

Sometimes people vanish out of the Google index and don't know why. Usually, they come to an search engine optimization (SEO) company like ours when they want to find out. Over the past few years, we have discovered several common inadvertent (or advertant "worked at the time) "black hat" techniques that tripped people up in the search engines. What is "black hat SEO? For the uninitiated, "black hat" refers to practices that are designed to get rankings in the search engines by using unapproved or unethical methods. The usual goal of this type of optimization is to get high rankings for popular search terms, then monetize the traffic that comes in, regardless of the site's relevance. In the early days of search engines, it was common for webmasters to trick people by placing irrelevant sites into search engine results. Many of the sites presented had adult themes which were not requested by the user. Part of Google's early credibility came fr...

Simple SEO Tips To Increase Search Engine Ranking

Though there are many controversies going on with respect to Page Rank, many of us are interested in increasing the page rank of our website. Tell me who doesn´t want a good PR for his site? It´s a dream to every one of us to increase the Page Rank of the website from 0 to 5. Let me point out some of the important measures to be taken by the website owner in attaining a decent Page Rank 5. These Search Engine Optimization tips not only help in increasing the PR but also skyrocket your SERPs. 1. Least Competition: As a budding webmaster, you should first concentrate on the least competitive keywords. Later on, you can shift to the average and high competitive keywords. Identify your keyword competition by putting the keyword in inverted commas " " . This will exactly determine your keyword competition in your favorite search engine. 2. Search For Relevancy: After preparing the site using the least competitive keywords, search for relevant key...

How to catch a ride on a search engine

Optimizing your Web site to realize more traffic is a noble goal, but it's not easy because the various search engines don't reveal exactly how they go about ranking Web sites. And their systems can change. Gone are the days when using meta tags were the key to high rankings. Google, fast becoming the only search engine game in town, now marks these meta tags as "negative," instead ranking individually-indexed pages. Some SEO (search engine optimization) is now done through the back door on the index pages that viewers never see. A content strategist must be on top of things every day, assessing clicking strategies, checking out what's working by trial-and-error, etc. It's a challenging endeavor, and it's nearly a full-time job. Without hiring a pricey firm to optimize your site (don't think SEO is automatically included with your Web design as in days gone by), there are five basic things you can do or check into right now to help thi...

Managed Search Engine Optimisation

With managed search engine optimization, you are generally making yourself more attractive to search engines like Yahoo and Google. When people use these search engine, they enter in useful and common keywords. What if you could be sure that every time they wanted a service like yours, that your site popped up? There are many techniques that people can use to make sure that their website will beat the others in terms of who ends up on top. One way that is growing in popularity for many online businesses is the use of a glossary or index of information. They write articles or throw up an industry-specific list of terms. This serves two important functions. First, people going to their upholstery cleaning mn will be rewarded with information, causing them to realize that the site itself has a lot to offer. Second, and more important in terms of managed search engine optimization, it can be seen that there are a wide variety of key words that can be put into a glossary. As you can see, m...

SEO for Long Term Results

Both are wrong. Well, search engine optimization in competitive circumstances requires considerable expertise, but in non-competitive circumstances it is just the basic if applied smartly fetches the results. If the business is solely depends on marketing (of products and services) and has plans to grow in future then long-term search engine optimization strategy is a must. And that's no child's play! Let's discuss what search engine optimization or SEO is and its relationship with web marketing. Search engine optimization or SEO is a subset of Search Engine Marketing that improves the volume and quality of traffics to a website. It can target specialized searches like, image search, local search and industry specific searches. Short term SEO is easy and the result can be quick as it looks for temporary search engine algorithms and web practices. But for long term the scenario is quite different. Search engine optimization in a long term basis might involve paid adver...

Search Engine Optimization and Search Engine Marketing

This is where the famous terms SEO and SEM comes into consideration. SEO simply stands for "search engine optimization" and SEM for "search engine marketing"; a balanced and passive-aggressive implementation of both strategies can certainly sky-rocket a webmaster's advertising or affiliate income. Besides search engine placement, webmasters gather in a certain community or discussion board to discuss several other topics such as advertising networks, on-page as well as off-page optimization, services, etc. There are millions of web pages available on the web but only a low percentage makes it to the top of the search engines such as Google or Yahoo for a specific term, and this is often one concept which confuses new webmasters. Ranking high in a search engine in particular doesn't mean ranking for every single imaginable keyword in a niche. It simply means that due to well done on-page and off-page optimization a site or a page within the site, mold cle...

Black Hat Search Engine Optimization Techniques - a risky job.

Black Hat SEO are those SEO techniques which are deemed to be clever, sneaky, deceptive, underhand and even dishonest and generally practices that are not endorsed by the search engines or to break search engine guidelines, such as misrepresenting content, buying links, spam indexing, cloaking, link baiting, keyword stuffing, data mining, link spamming, doorway pages, content generating, article rewriting, and even page rank hijacking. Black hat SEO webmasters appear because of the nature of search engines. And a known fact is that more than 92% of black hat SEO websites make revenue by Black hat seo. Black Hats see search engines as the enemy; deceit is the name of the game, seo�s are constantly looking to expose trickery and penalize guilty sites. These black hat seo breaks search engine rules and regulations and unethically presents content in a different visual or non-visual way to search engine spiders and search engine users. Depending on the competitiveness of a keyword you ...