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Showing posts from September, 2007

Image Optimization

How will you do image optimization? There are some basic steps for image optimization which will help to get the good ranking. 1 . Use keywords phrase in image file name For example : custom-pc.jpg 2. Alt Tag - Use keywords in the img alt tag 3. Optimize the page containing images. Put relevant meta tags and title in the page. 4. Keep the image near supporting keyword rich content 5. Limit the number of image per page. 6. Use photo sharing sites. Apply caption and tags

Keyword Research & Search Engine Optimization

How to choose the right keyword for your site through proper keyword research and analysis. We all know that Search Engine Optimization deals with many aspects of a site but while optimizing a site people generally tend to make mistake selecting the right keyword for the site they are trying to optimize The first basic step in optimizing a site starts with proper selection of keyword. If this goes well then you know that 50 percent of your work is done. I am saying so coz even if you rank in the top ten for your targeted keyword in Google it will not help you gain traffic to your site as chosen keyword is an improper selection. So, your first criteria is to choose the best possible keyword that have an comfortable level of competition and would also fetch good visitors to your site. Now, the question arises how you would actually choose the right keyword for your site. Well, like other people around I will not beat around the bush and directly come to the point. On the first instance I

The website traffic myth

Where is all my website traffic? Is this a question that you find yourself often asking when you look at your website statistics? Many people believe that if you have a website, all the millions of web surfers will somehow just find it. They feel that they’ve invested the money to have their fantastic website in place and wonder why no one is visiting it. It is true that by having a website, the probability increases that potential customers will find you on the Internet. However, it is a myth that just having a website will draw thousands of new clients and double your business overnight. The website by itself is simply a marketing tool. Having a well constructed, easily navigated, professional website is a step in the right direction; however, getting traffic to your website is a multifaceted process. Let’s take a look at the process and some simple, yet effective ways to increase that much-desired traffic to your website. Since your website is just one of the many tools that you

The Great Link Buying Debate

I've just returned from Search Engine Strategies San Jose 2007. This is the first time I've gone to the San Jose conference and expo. I don't know what I was waiting for. It was a great show in a great city. I'll definitely be adding it to my yearly tour schedule. Buying Paid Links The topic of links was in no short supply – particularly paid links. There is a great deal of discussion raging right now about what was important to take away from SES San Jose 2007 about paid links. Do a search at blogsearch.google.com for a phrase like "ses san jose paid links," and you can read all about it to your heart's content. Virtually every side of this issue has been beaten to death. And, ultimately, nothing has changed since the beginning of the debate. If you believe in buying links, you are going to continue to buy links. If you don't, you won't. But, like all topics, buying credibility or exposure in any realm is never as black and white as we would

Various Aspects of Search Engine Marketing Strategy

Search engine marketing is a combination of many entities such as website designing, search engine optimization, linking, online advertising and effective content writing. Search engine marketing strategy comprises of factors like website marketing, demographic marketing, search keyword marketing, linking stragegies, email campaigns and online advertising campaigns. Factors to be kept in mind before the start of an online campaign Put attention to these factors to start a search engine marketing campaign. See that your target audience is appropriate to the business of your website. For your marketing plan, see that your search engine marketing efforts are in the right direction. You can also consult and retain the services of a professional for your search engine marketing efforts. See what programs and techniques of other persons are there who operate online enterprises. Make flexibility in your search engine marketing plan and do not stick to a traditional or repetitive way. Cha

Website Creation and the Eye of the Spider

Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive frantically drawing away at a whiteboard in front of a hostile audience. Flash to copywriters, fingers cracked and bleeding, churning away at their keyboards. Jump to web designers, sporting blurred eyes rimmed with dark circles, peering into their monitors in obvious discomfort. Finally, we see signs of it all coming together. A beautiful home page briefly appears. The music ends. A bell rings. And... Nothing happens. The website would seem to have tripped over its own shoelaces and fallen right through the canvas, disappearing into cyberspace. The credits roll, to the eternal shame of those whose names appear. What went wrong? The team engaged in website creation without any regard for the role of the search engine spider. You see, there is quite

Internet Marketing Principles & Some Basic Tips

1. Your website. You need to have your own website to get started with Internet Marketing. The strange thing is that if you want to promote your business through your website, you need to first promote your website itself! This sounds counter intuitive, doesn't it? The problem is that there are literally millions, if not billions of websites out there and you are competing against them for exposure! But back to your website. There are only four important things that you need to keep in mind for your website: a) It must be easy to use for your visitors, with all links and menus clearly marked. b) It must be easy for your visitors to contact you or place an order c) Your website must not be over-burdened with flashing images and distracting graphics. Why? Because most people look beyond the pretty graphics and pictures to find the information that they were really looking for. Over-engineering your website from a branding and design perspective might just aversely impact