Search Engine Optimization (SEO), Search Engine Tips, Search Engine News

SEO – Search Engine Optimization is defined in Wikipedia as "the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines." Most of the businesses which have web pages and participate in online advertising are at least vaguely familiar with this term. Search Engine Optimization is a sophisticated marketing strategy ultimately dedicated to improving site´s visibility to the internet public. SEO strategy takes into consideration what people search for and how search engine algorithms work, and combines various tactics to increase site´s presence on the internet, and c

Search engine marketing or SEO is a known term in the internet world these days, but SMO or social media optimization is a comparatively newer term. SMO is a bifurcation of the SEO services, but unfortunately not many business owners, know how to use it in order to increase their search popularity. Where Search Engine Optimization works on search engines the social media optimization works on social media sites. The social media sites are not exactly focused on businesses, but are more into social interaction. Some examples of social media optimization sites are blogs, forums, podcasts, video sites and community based websites. The Search Engine Optimization websites, do not really aim at replacing Search Engine Optimization, instead, they only tend to compliment the functionality of SEO services. While SEO provides long term ranking to the websites, the SMOs are famous to create a viral buzz to a business, particularly to a small business. They are like gossip mongers who spread new

Google is popular, and popularity means it may be tough to get in initially. Even if you do everything right, it could take months to see results, at least if you use their URL submission page. However, there is hope! There's a method to get indexed in 24 hours, so don't even bother submitting through the URL page. But before you get to that, you should know about the guidelines you must follow to ensure that your site not only gets listed, but also doesn't get banned. Plus, you should learn about elements of your website that Google won't look at. How to Get Google to Read Your Keywords First Google's bots read web pages from the topmost left corner of your site to the bottom right. However, most sites are designed with all of the links on the left side, and the content on the right. In fact, earlier in this book you learned that this is the recommended website design you should use. Yet the problem with this design is instead of seeing your content first, Google s

Webmasters work hard to top rankings in search engine results by optimizing their sites for organic searches. They do this to gain additional site traffic and to boost their popularity online to gain recognition on the World Wide Web. An important part of achieving those results is Web Directory Submission. For those of you who may not know what a Web Directory is: They are web sites which contain links to internet resources that have been reviewed for quality by humans and sorted into relevant categories within the Web Directory. The category structure allows sites to be found easier by visitors to the directory and also creates relevancy for the link to the specific sites. There is very little similarity between reciprocal linking and submitting to a web directory. Just about the only common thread is that you are trying to increase the number of inbound links to your site and along with it traffic. A web directory offers a much simpler way to gaining relevant links than

Learn How Local Search Engine Optimization Tactics Can Help Your Business Roughly a year ago, local search engine optimization was all the rage - the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle - even multi-national companies. However, for many companies selling products or services to the entire United States, or even globally, it seemed like a non-starter. Companies that counted on people looking for certain products or services that did not require close proximity to the company's location were unaffected. As far as local search engine optimization goes, things have changed a bit since then - at least for some. Some time ago, Google introduced a "geographic box" at the top of its search results. This is tied in to its mapping feature, and, when it was first introduced, the engine would display three results at the top of its search results whenever somebody entered a geographic modifier i

Every search engine uses it's own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website's place in the search result pages depends on it's calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site. These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords

Anyone who has an online business may be quick to jump into several SEO techniques, thinking that these will be a quick opportunity for internet success. If you think however that SEO can be accomplished in a jiffy, you’re bound to be disappointed. There are important factors you must know about search engine optimization. This includes the things to avoid, the things needed to generate a higher page rank, and finally the elements present in most excellent SEO services. First of all, overloading your site with keywords is not always a smart thing to do. Sure, you want to communicate your offering or your service as much as you can, and to drive the targeted traffic back to your site. Who would not want that? However, too many keywords may end up overwhelming your market. Oftentimes, it is not always about keywords but the strategic placement of the keywords as well. Filling your site with second-rate, plagiarized content is another way to sabotage the performance of your efforts. P

Meta-tag content and relevancy Some commercial web search engines use meta-tag content to determine page relevancy. Some do not. Most of the time on a text-based document, meta-tag descriptions and keywords are not used to determine whether or not a page ranks. Search engines have long evolved to use other on-the-page and off-the-page criteria, as many SEO professionals know. Due to the emergence and ubiquity of blended search results, many SEO professionals need to re-think their meta-tag optimization viewpoints. What file types are appearing in search engine results pages (SERPs) for targeted keyword phrases? Optimization strategies for text files differ slightly from optimization from non-text files. Meta-tag keywords and descriptions become more important when the search engines are not able to determine (or have a difficult time determining) the "aboutness" of a file, such as a video file. In this situation, a keyword-focused meta-tag description can make or break

One of the most important aspects of web page design is to make your page easy to navigate by the search engines. Search engines heavily favor text over graphics, and HTML over other editing formats. Use text heavily, especially in your navigation bar. Avoid placing text in graphic format since the search engines won’t be able to read it. Search engines have trouble following frames, so it’s best not to use them, and they may index only the framed content page and not the navigation frame. Avoid Flash and JavaScript: search engines don’t follow either one. Create a Site Map that includes all the pages in your site, and place a Site Map link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site. If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too. Make sure that all your internal pages link to you