Wednesday, October 11, 2006

10 Super Effective Search Engine Optimization Techniques

Just like people, search engines have their likes and dislikes too. Knowing this fact, you should do everything you can to appease the search engines. Listed below are 10 search engine optimization techniques that have proven to be very effective with the search engines.

1. Static URL's. Don't use long query strings in your URL's that look like this:

Instead use static URL's that look like this: See the difference?

Static URL's are easier for both people and search engines to read, and will increase your search engine rankings dramatically.

2. Keyword Rich URL's. Include the title of the page in the URL. This will increase your pages relevance to the keywords in the pages title.

3. Keyword Rich Titles. The title of a HTML page is rated highly for relevance with search terms by the search engines - especially Google and Yahoo. By combining keyword rich URL's as well as inserting the title of the content into your page title, your keyword density improves dramatically.

4. Site Maps. A site map is an integral part of any search engine optimized website. It helps the search spiders crawl and find any new pages added to your site; even those hidden below several layers of links. So any new content added to your site is found quicker and easier.

5. Unlimited Number Of Pages. It's a well known search engine optimization fact that the more relevant pages your website has, the higher it will rank in the search engines.

6. Lots And Lots Of Content. "Content truly is King," for increasing your traffic effectively using search engines. Why not allow others to submit content to your website? You will increase the number of your pages as well as your content, thereby improving your search engine ranking exponentially.

7. Archived Content. Don't delete content from your website. Instead, archive everything, even old content. This way your content is always easily accessible to the search engines.

8. Meta Tags, Keywords And Descriptions. Admittedly, Google doesn't care much for meta tags. However, many other smaller search engines do. Be sure to use meta tags, keywords and descriptions on every page.

9. Inbound Links. No matter how relevant a particular web page may be to any popular search term, if your site has no links pointing to it from other web sites, it will be at a major disadvantage, when it comes to ranking high in the search egines. Here are a few ideas you can use to get inbound links: Offer to write testimonials for products you like and have had success with, ezine advertising, get listed in directories, write articles and submit them to article directories.

10. Blogs. When it comes to search engine optimization, blogs are a natural. The search engines love blogs and they crawl them frequently looking for great content. Blogs are crawled more frequently when they are updated frequently. This means that if you regularly publish great content, your content will get crawled more often. The end result is, your content will potentially be indexed much quicker as well as rank much higher for relevancy and freshness.


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