SEO Basics Tutorial
Keyword Research And Selection
All seo starts with keywords. Choosing the right keywords is perhaps the most important part of your optimization efforts. You may think it obvious what keywords you should be using for your site, but think again. Yes some will be obvious, but more often than not those obvious keywords will be the most difficult to to achieve high ranking for. Begin to identify keywords simply by brainstorming. Write down as many keywords as you can think of and then look for more. Fortunately there are some good keyword suggestion tools you can use to help build your list. Two of them are the Overture Keyword Selector Tool and the Google AdWords Keyword Tool. Both offer many suggestions for other keyword phrases you can use on your site.
You should be able to build your list into hundreds if not thousands of possible keywords. No you won’t use them all. You’ll actually combine many of them into longer phrases, but before you can determine which keywords are going to bring the most traffic to your site you need to list as many possible candidates as you can. Once you’ve assembled your list you’ll narrow it down by comparing how many people actually search for those phrases and also what competition is out there on each of the phrases. Let’s skip the details of narrowing down your keyword list for the moment and move on to site building
Site Building For SEO
The way you structure the pages of your site and the way you code your pages will have a great impact on your seo efforts. Before any of your web pages can be found for a given search it needs to be indexed by the search engines. While you should always think about real people first when developing a site you must also make sure that search engines can spider your site and find and index all of your pages.
The main culprit in pages not being found is often JavaScript menus. JavaScript menus can be a great thing for site visitors and I’m not suggesting you never use them, but if you do, make sure you also include another form of navigation for search spiders. Usually this will end up being navigation at the bottom of the page. This search engine navigation should contain text only links. In addition to text only links provide a sitemap for all of the pages on your site and make sure this page is linked from the home page of your site and again it should be a text link.
On Page SEO On page seo includes everything you can do on a given page to increase its chances of being found in a search engine. It includes all of your content and the way you present that content. It includes where, how, and how often you use your keywords on your page and even what other pages of your site and other sites you link to and how you link to those pages.
By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page so you’d better make sure to get some keywords in your pages titles. I’m not talking about spamming your page title with a long list of keywords, but your most important keyword for that page should be included in your page title.
You’ll also want to use keywords in your page headings and throughout your page content. Don’t worry about keyword density or looking for the perfect amount of keywords to use on a page. Use them where they are appropriate in the text and you will most likely be using them in the right amount. Do make sure you use keywords in your page headings.
Link Building
Link building will prove to be what has the greatest effect in your seo efforts. That doesn’t mean you should ignore any of the above, but in the end it will probably be the number and quality of links pointing to your site that will be what get’s your web pages found in search engines. It certainly will be for competitve keywords and without many many quality links pointing to your site you will not be able to consistently rank on any competitive keywords.
Link building is a never ending process. It’s not something you do for a few weeks and then stop to rest on your laurels. You should always be looking for other sites that will link to yours and doing what you can to get other sites to link to yours naturally. While in general more links are better not all links are created equal and there are some you don’t want to spend your time trying to get. Free for all (FFA) links pages and link farms are best to stay away from. Most will simply do nothing for your site, but some will be harmful to your efforts.
There are many different ways to get links to your site and often it can be hard to decide where it’s best to get links. As a general rule if you think about that other site and if the visitors of that site will likely find your site uselful and interesting and even better if visitors on that other site might be likely to click on a link to your site then you do want a link on that site back to yours. If visitors on that site probably couldn’t care less about your site then you might just want to move on to the next site. If the time it takes to get that link is short then go ahead and try to get it anyway. It probably isn’t going to hurt, but if it will be time consuming process to add a link on that site where people aren’t likely to click on it then your time will more than likely be better spent getting a link on another site.
Keywords, site building, on page content, and link building are the four cornerstones of seo. We’ve just scratched the surface of each here and I’ll expnad on all four over the coming days and posts. Rememeber that this seo tutorial is about the basics of seo and there will be a lot more detail to learn, beyond this tutorial, but hopefully this seo basics tutorial will lay down a solid foundation from which you can begin to build your experience and knowledge.
I’ll pick things up next time in part II of this seo basics tutorial with Keyword Research and Keyword Selection.
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