Sunday, March 18, 2007

Content Rich Creativity

We have all heard the term content-rich, but what does content rich really mean?

Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.

How to Make Your Website Content Rich -

When creating a content rich website, do not be afraid to think outside of the box. Unique ideas will generally garner more attention than the mundane and more common content concepts. Over the years the unique content that has garnered the most attention, the Subservient Chicken and JibJab, may not be appropriate for a business website, there are still lots of "out of the box" things that you can do. Here are some ideas on how you can build content for your website that will attract website visitors.

Forums / Newsgroups

User generated content is a great way to capture the keyword long tail. There is no easier way to facilitate user generated content than through the use of forums and newsgroups. Ex. - NotePage -

Writing Articles / How to Guides

When writing your articles, think about what your website visitors want to know, not what you want to tell them. In other words write for your audience not for yourself. Not only does an article archive gradually expand a site, it gives webmasters the opportunity to optimize for a variety of phrases and to educate their audience. How to articles are always a great website addition. Ex. - Small Business -

Niche Directories / Lists

Topical portals have long been a popular on the web. Authority sites that focus on niche markets generate interest. Niche sites can be comprised of lists of helpful tools, the best niche blogs, popular news stories, industry specific terminology, and industry resources. Ex. - Podcasting Tools -

Copying or replicating a service or information on another website, while possibly still of value, will not usually generate as much interest as a new concept. Do not be afraid to reach outside the boundaries of your website to provide quality content.

About the Author: Amy Poter is the marketing manager of , a service that helps Search Engine Marketing SEM Services, Search Engine Optimization SEO Services, Search Engine Ranking and Positioning, Link Building Services, Improve Link Popularity, Pay Per Click PPC Services, Article Syndication, Directory Submission, Press Release And other Marketing Services at Affordable Prices.


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