Friday, November 23, 2007

Keywords and Phrases For Search Engine Optimization

If you want your website to be successful, search engine optimization (SEO) is essential. Keywords play a Hugh part in SEO strategy if you want to rank high on search engines and directories. Search engines bring most of the traffic to websites and many website owners don't spend the time that is required to optimize their web pages with proper keywords and keyword phrases. The organic, or natural web site optimization process we've developed from delivering many successful search engine marketing programs is the cornerstone of our client's success.

a) Keywords placed in the TITLE of your website as well as in the description & keyword meta tags are extremely important.

b) Keywords placed inside linked text are considered very important by search engines, because this shows that your web pages are really talking about those keywords by giving more references to them.

c) Keywords placed near or at the end of web pages are important because it indicates to the search engines that the web page which started out describing a topic such as “online casino bonuses”, and is still talking about that even at the very end of the web page.

On an ongoing basis we monitor our submissions and perform adjustment optimization, re submissions only when necessary and ongoing reporting. Our reports document the positions of your web site on the major search engine using the target phrases. We can also provide detailed site visitor statistics for your website without access to the web server log at your ISP. We provide full online marketing campaign management so you can focus on your business.

Should I Bother With Meta Keyword Tags?

Since the search engines use a wide variety of factors to determine site rankings, optimizing a page to rank high is a cumulative effort. You should use everything available to you that the engines might give some weight, and therefore you should certainly use meta tags (including the meta keyword tag), along with every other legitimate, acceptable technique available. At best, it may help boost your site a bit in those engines that still read them. At worst, it won't hurt your rankings (unless you brazenly keyword stuff them). I still use these meta tags on clients' Web sites, but don't bother with them on my own sites.

That's about all there is to it! If everyone treated these meta tags with the type of respect they deserve and only put relevant keywords into it, perhaps we could get it out of its foster home and back to its rightful place in the family of meta tags! If you are tired of struggling with search engine optimization - and not seeing any results you should seriously consider getting your service of my service.


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